Imagine that you are an advertising executive. Describe an ad
campaign you would create that would use the principles of
classical conditioning to create a favorable emotional response to
a product (e.g., a car, lipstick, etc.). Alternatively, you could
describe an actual ad. In your description, indicate the
Unconditioned Stimulus, Unconditioned Response, Conditioned
Stimulus, and Conditioned Response. Also, describe the operation of
Extinction, Spontaneous Recovery, and Stimulus Generalization in
running your ad.
Explain how you would use positive and negative...