In: Operations Management
Find a company that you think has ethics, social responsibility, or environmentally sustainable polices that directly contribute to its competitive advantage. Be specific about how such policies contribute to the firm's competitive advantage.
Starbucks is one of the few companies with well-structured CSR policies that have contributed to the competitive advantage of the corporate social responsibility policy on both the local and the world markets. Starbucks is globally well-known to transmit comprehensive environmental information to its partners through its environmental mission statement. In addition to its environmental mission, Starbucks used flexible solutions and innovation. In most cases, Starbucks uses environmentally friendly products and normally promotes the use of environment-friendly products to both Starbucks stakeholders and partners.
With respect to coffee procurement, the company practices safe sources that comply with environmental laws and the company is fairly tightly priced for its coffee. Most people almost avoid the idea that businesses do not help farmers to grow beans efficiently. This is known as environmentally friendly and plays a major role in the cycle of nitrogen.
In conclusion, the above policies and practices have contributed substantially to increasing Starbucks' competitive benefit because of the respect and confidence gained by its loyal customers and because their environmental-friendly politics and fair practices attract new customers.