Question

Identify a social media marketing campaign for your favorite brand. How does the social media marketing campaign invite you to take part? What is the experience strategy? Which zones does the strategy use? How does the campaign include share technologies to ensure your activities are shared with your network? Post two paragraphs for this discussion.

Answer 1

The best Social Media Campaign that I liked the most was the "We are Here Campaign" by AirBnb. The campaign revolved around the concept of how much customers can do in the cities around the world.

As it was a facebook live campaign which has off late become one of the best ways to engage the audience and was therefore contemporary in nature. The main focus of the campaign revolved around the launch of its new trips platform.

Jonathan Mildenhall, Chief Marketing Officer at Airbnb said: “We are creating unique experiences that are lived by a few, shared by millions and encourage participation from around the globe.”

It invited the people to take part in a 24 hrs live experience campaign to boost engagement and raise awareness about it the newly launched platform. Using this unique storytelling campaign, Airbnb was able to reach an audience of about 6 million viewers within the first 24 hours and thereby strengthen their brand identity.Since, the activity took place on Facebook it was widely shared and recommended by users across the globe making the outreach of the campaign go far and wide.