Post an example of a social media message from a major brand. Identify the audience and...

Post an example of a social media message from a major brand. Identify the audience and market segment the message was intended to reach. in 250-350 words please ***do not reuse answers already posted on here

Expert Solution

Brand: Dove
In its social media advertisement, Dove has done more than just marketing for its brand. It started a campaign " Courage is Beautiful" effectively honored the workers of the healthcare sector who are working tirelessly in the coronavirus pandemic. The brand also has started the ‘Real Beauty’ campaign" long ago to encourage the beauty of real human values. The marketing of Dove is an active message to all the human beings out there that beauty does not lie in the color of your skin but inside your heart. It highlighted this message by showing a healthcare worker in the picture having scares on her face by encouraging the workers to fight against Pandemic constantly.
The audience and the target market that this message is intended to reach is youth and young generation, both make and female. This advertisement is much more than just an advertisement that focuses on courage and human values as the core element of beauty.

keosha answered 1 year ago

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