Question

In: Operations Management

Find and describe a social media campaign of a brand of your choice that is running...

Find and describe a social media campaign of a brand of your choice that is running a campaign around Thanksgiving/The Holiday Season.

What is the brand

What is the goal of the brand's campaign?

Who is the intended target audience?

Which social media and non-social media channels does the campaign use for this campaign?

How can the campaign measure success?

Include visuals of the campaign and each channel you list, such as a screenshot or link to the brand's ads on Twitter, Facebook, Instagram, etc.

Expert Solution

answer-

What is the brand-

the brand i would be choosing is the mountain dew.

What is the goal of the brand's campaign?

the goal of the campaign is to build the global position of the mountain dew brand & position it as top soft drink brand in the world.with this campaign company wanted to reach a wide range of audience by showing that they are in the run.

Who is the intended target audience?

the intended taget auidinece is youth on the social media because this brand is all about eneegy,sports,adventure & excitement which comes naturally to youth & as we all know almost all of the world's youth is present on social media so this campaign would be great to reach this target auidnece.

Which social media and non-social media channels does the campaign use for this campaign?

Mountain Dew’s new “Do the Dew” global campaign covers 20 countries and rolled out simultaneously on social media and TV per a PepsiCo press release. The social portion of the campaign will tap Twitter, Snapchat, Facebook Live, Facebook Video and Instagram Stories.

How can the campaign measure success?

the campaign success was measured by the traffic on sites, views & likes over the Fb pages & youtube channels on which campaign was launched.

include visuals of the campaign and each channel you list, such as a screenshot or link to the brand's ads on Twitter, Facebook, Instagram, etc.

the link - https://www.youtube.com/watch?v=rUN39WLd1Sk

https://www.youtube.com/watch?v=lQvvE5rjR0c

* hope above answer would help you.good luck & rate.

keosha answered 1 year ago

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Find and describe a social media campaign of a brand of your choice that is running...

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Expert Solution

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