Question

Identify and explain the five implications that social media have for marketing and the way the marketers interact with customers.

Answer 1

Five implications that social media have for marketing and the way the marketers interact with customers:

Social media have changed the way that marketers can communicate with their brands.

1. Start With a Foundation of Data:

Across the web , Particulerly , Facebook,Whatsapp,Twiter; the Internet users are “liking” and following brands, leaving reviews and posting comments, thereby creating a massive amount of data points from which marketers can learn.This can define consumer behaviour towards the product or services. There aee two buckets”of metrics: behavioral and diagnostic. On one hand behavioral includes everything from shares to sales, while on the other hand ,diagnostic metrics are more tool-specific, such as impressions of a Facebook Page or likes-per-post.

2. Better Understanding of the Audience’s Needs:

The Online conversation follows the same patterns as “offline” conversations. i.e both requires talking and listenimg. If brands are always talking, they’re not listening, and if they’re not listening, they won’t understand the audience’s needs. Social medica helps to to better understand the audiances like what they want and what they expect from the product.

3. Bypass Gatekeepers and Interact Directly With Target Communities:

Before socal media i.e a decade before companies relied on traditional PR, marketing and advertising to deliver messages to target audiences. But these lacked a mechanism to collect immediate feedback and real-time interactions with target audiances. Now the situation changed. Now the ability to facilitate direct interactions with target consumers and communities is one of the most important aspects of social media. It results, that communicators can be more efficient, responsive, helpful and resourceful.

4. Put Employees on the Front Lines:

By opening Faccebook page , Blog or Twiter account for employees and give them training and empowering to post contant , interact and build networks is an effective and cost efficient way to do socaial marketing and increase awareness about the product and services.

5. Monitor & Measure Simultaneously:

A company cannot expect to generate overnight results via social media. After all, building and activating a network takes time.  Communicators should take advantage of real-time feedback. Monitor online feedback and conversations.It give a great opportunity to maintain some level of control. If something’s not working, you can fix it now rather than waiting until the campaign is over to find out if it was a success or failure. So the result is instant .