Question

In 400 words, apply social media marketing for a specific business or company. How does the company use social media to communicate with their customers?

Answer 1

lets take an example of a company selling shoes. for creating social media campaign, our main focus on creating awareness and drive sales. for this metrics can be number of followers, likes and click on the link to company's website

for this , 1.first thing is to learn everything about target audience using different social media analytics tools. choosing right social media platform. it can 2 different platforms for promotions and marketing depends upon target audience.

2. learn from the competitor ; what they are doing, their weakness and strengths.

3. auditing current social media presence of own brand

4. working on weakness and identify success metrics.

5. content creation ( be original)

6. and using management tools for optimizing customers engagment.

7. keep tracking and analysis using analytical tools.

different ways of using social media for communicating with customers:

1. giving customers inside view of company

2. creating social community such as memes, viral videos, etc.

3. personalize touch by giving feedback, dm, etc.

4. using videos of employees and customers experience.

5. appreciating customers.

6. not doing direct business and marketing on social media accounts.

7. providing exciting offers and arranging competition for increasing customer engage.