Question

Find an ongoing social media marketing campaign. Assess the components of the campaign in terms of whether and to

what extent it offers a participation route for the social technographics segments. How could the campaign be improved to better engage people of varying levels of social media involvement?

For example, Noon, Fordel, or something different

Answer 1

Answer-

We should take the example of the ongoing social media campaign which is controlled by the Amazon in the campaign what Amazon is doing is the best and the innovative manner to prevail upon the web.

The campaign is about reacting to their client's post which is about their brand and answering to them in clever and interesting manner.

We can say that it is the best example of brand leveraging and client generated content. What Amazon is doing sounds straightforward about reacting to their clients however it's really a troublesome task to dazzle the clients. So it ought to be done so that client never feels insulted.

It offers an immense participation for the social techno-graphic segments because the creators are also the client who are creating the substance and the individual who are seeing it also the clients.

So basically it is one of the innovative ways utilized by the Amazon in which they are joining the two social media tactics. Initial one is the utilization of Humor and another one is cross-channel advancement by posting the tweet of the client on its Instagram page just to show that what people think about their brand.

So basically what Amazon is doing is to keep the client engaged in these activities and they want that the client ought to always be associated with them.

This is the most ideal way to encourage clients and offering people to get feature on the company's Instagram page.

Improvement that is required in the campaign is that the company is offering chance to the tweets and posts of such individual who has gained so much attention and likes and shares yet what I accept that if an individual who has less likes and remarks on his tweet or posts that ought to also be given chance because on the off chance that a not all that famous individual gets attention, then he will attempt his level best to advance the brand as the brand has advanced his post.

So it very well may be the motivation factor for him that he can also accomplish something important.

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