How Harrods uses social media to promote brand awareness?

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Expert Solution

Harrods ‘Luxury Retailer of the Year’ in 2013.With 14 million customers from over 178 countries visiting the store each year, Harrods has a reputation for always delivering the highest standards of customer service. Harrods uses various social media platform to promote brand awareness like Snapchat etc. Harrods in the Discover tab for fashion updates, look books, news and events. Harrods' public snapchat account is handled by its own employees. For Harrods the communication of its luxury brand and values is particularly important in reaffirming that it can cater for every level of luxury. Harrods uses social media to demonstrate that not only can it cater for everyone, but that it is much more than just a famous store. For many of its customers, Harrods represents special moments in time they have shared with family and friends - for example, bringing their children to see the Christmas window displays for the very first time. Apart from this, in Youtube British youtube content creators promote Harrods in their channel, in Instagram Harrods created hashtag : #wheninlondonharrods, which woud be promoted by Youtube brand ambassadors.

Rahul Sunny answered 1 year ago

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