Question

1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial campaigns?

In order for Intel to get out of the PC only where the consumers did not see it and insert itself in their minds instead, Intel Had to launch a brand awareness campaign, rebranding some of their products to other than just numbers, so they launched products such as Pentium for a microprocessor and also created memorable advertising campaigns such as “Bunny People” and “Blue man group” making them a recognizable brand name.

2. Evaluate Intel’s more recent marketing efforts as the industry moves out of the PC era. What are Intel’s greatest risks and strengths during this changing time?

As time passed by, so did technology moving out of the PC era, and Intel created new products to adjust to the demand, products such as the Atom, which is their smallest processor to date, to fit in mobile devices and lightweight netbooks. But prior to that, Intel explored the home entertainment and mobile devices market for new opportunities, launching different platforms and expensive advertising campaigns.

Intel also acquired new companies to expand its capabilities and even launched new product lines like its own mobile device, which were risky moves in a changing environment, but at the same time the constant change through innovative technological launches and great marketing strategies is what keeps them not only afloat but going strong as one of the most valuable brands in the world.

Do you agree with the post above? why?

Answer 1

Answer 1)

Ingredient marketing refers to the term where diversified forms of product marketing mix is done so as to cater multiple consumer needs and expanding the product line of the Firm,Intel changed the history of ingredient marketing drastically by implemeting its business acumen,forseightedness and prudent business move in its course of time.

It was able to do it in following ways:-

i.Unlike former practices it launched brand awareness campaigns.

ii.It rebranded its products by modifying its existing products on new line and version/forms.

iii.It launched a product 'Pentium' which was going to serve as base for future microprocessor products and to some extent it made it a monopoly of it .

iv.It launched memorable advertising campaigns such as "Bunny People","Blue Man Group" making them a well known recognizable brand name.

Answer 2)

Intel consciuosly made marketing efforts to move out the industry from PC era and to affirm its sound base in the future / current market due to its improvised products which well cater to current needs of market scenario.

Intel well manged to asses the risk and aversed it by implementuing tactical and decisive marketing strategies to gain market share of its products.

Intel's Greatest Risk were:

i.It heavily carried out its improvision work of its products based on its assumption of future demand which could or not happen .

ii.It was the forerunner in advertising campaigns which was not used by other firm and the viability of such campaigns could not be well assessed at that time.

iii.Intel tried to look for other market opportunities too beside its current operation which took considerable amount of time and effort.

iv.Its adventure in digital world was too risky to go for at its time.

The strenghts of Intel which enabled it to be a success are as follows:

i.It went off track of its traditional products and made new venture like the product 'Atom'(smallest processor till date) which is compatible and in congruence to the current market demand and consume need of portability concern.

ii.Its latest products and devices well fit in the latest mobile devices and lightweight netbooks making it the best sought product on all the modern devices.

iii.Intel explored home entertainment and mobile devices much ahead of its times than its contemporary rival companies making its entry in new market domain.

Answer 3)

Intel made its own brand due to constant innovation and marketing strategies due to following reasons:-

i.It moved out of the traditional outdadated products and begin to launch improvised version of its products which best met the demand of current market scenario .

ii.It took well calculated risk by abruptly assesing the market trajectory and business cycle and well managed to make its products in alignment to the market demand in the business cycle.

iii.It acquired new companies and able to benefit from the competencies of them in manufacture of its own products.

iv.Its marketing strategies includes large scale advertising on varied platforms,using memorable advertsing liners to make it recognizable to everyone and its product line of small sized processors which is congruent to latest devices such as laptops,mobiles.

v.It always looked for continous change and improvisation of its products in lines of the changing marketing dynamics which benefitted it to become a brand of itself.