Question

Conduct research on ONE of the following technology trends that influence today's on-demand economy mobile E-commerce and compose a scholarly case study paper that provides details on the topic.

• Location-Based Marketing
• Mobile Retargeting
• Virtual and Augmented Reality on Mobile
• Mobile SEO
• Chatbots, AI, Shopping Assistants
• Internet of Things (IoT)

Minimum 250 word requirement with a conclusion at the end!

Answer 1

Introduction-

The On-demand economy is well working not only domestically but also globally as we are in the time where E-comerce is shaping the advanced growing economy and as every single individual can have access to the smart phone and to the internet which resulting in promoting more e-commerce activities through online shopping that is taking place through phones using apps and websites.

Location Based Marketing- It is one of the kind of marketing strategies used by the business now-a-days by targeting the potential customer through their mobile based location using the exact location by GPS technoogy and than provide them with an offer for nearby business offer so that the consumer can becoime aware of the available product, services and their related offers that are prevailing in the market.

Mobile Retargeting- It refers to the targeting strategy that target the potential customer who used to visit certain mobile apps and than using specific mobile user behaviour, the particular business sends thst target consumer with the personalised ads in order to encourage that customer and thus creating the customer interest in the company product so that they can making that particular product purchase.

Virtual and augmented reality on mobile - Provides the user while placing a virtual object within real world background on mobile phone screens which allows the users to interact with the object using hands as if they are really there.It includes digital elements with a live view using the smartphone camera for example- Snapchat lenses and others.As this technology want people to interact with the virtual world just using their hands.

Mobile SEO- As it refers to the mobile engine optimization of websites combined or connected with the flawless viewing on smartphones and tablets. As todays mobile users are surfing the websites through their mobile phones using internet services for which Google is already providing its assistant to many of its users in order to provide with the surfing content.

Chatbots, Al, Shopping Assistant- Now a days the use of chatbots that are hitting the ecommerce industry just like a storm. It helps in enhancing the shopping experience of the consumer as they are not used in trends as much as other technology are being used as AI makes lots of thing automated in order to provides its user with the conveneince

Internet of Thing (IoT) - It refers to a system of inter-related computing device, digital, mechanical machines, people, animals and object are provided with identifiers and has the ability to transfer the data without requiring human to human interaction or human to computer interaction

Conclusion- As with the increasing trend of the economy the technology is shaping the entire world of e commerce by providing it with technlogical advancement to provides it user with the best ever experience and making them tech-friendly so that they can avail such shopping facility on the just of their phone using internet that provides with various other technological service.