Question

Research current trends in the incorporation of technology in businesses today using one of the following companies as the basis of your research:

• Coca-Cola
• Boeing
• General Electric
• Apple
• Target
• Walmart
• Amazon

Additionally, incorporate components of technological advancement in your analysis.

Be sure to address the same criteria in your analysis:

• Explain current trends in technology as it relates to your chosen company. How does your company portray its organizational culture to connect with others via social media?
• Analyze the role globalization plays in the incorporation of technology in your chosen company.
• Evaluate the role of leadership in implementing and using technology in your chosen company.
• Explain the type of research that is being performed regarding the use of technology in your chosen company.
• Be sure to include graphics and other visual aids to enhance your submission.

Answer 1

ANSWER-

I CHOOSE APPLE COMPANY

Apple offers a flawless customer experience for all the products it manufactures and has the highest end-to-end customer experience, from design to use. Apple products are easy to use and easy to use. Apple's software is also very easy to use and manage all your accounts from all your Apple devices. One major reason for Apple's success is its dynamic, constantly changing business plan. Jobs intently studied the market and tried to ascertain the pulse of the audience. Apple originally started as just another computer company. But Jobs always knew that it was meant for much bigger things

Here are a few of the key lessons from the success of the world’s first trillion-dollar company:

1. Innovation is an ideal.

Apple has become an iconic company because of their culture of innovation. Starting with Steve Jobs and his visionary strategies for the company, and the “Think Different” ad campaigns, Apple sought to identify itself as being a company for iconoclasts and people who aren’t afraid to defy the conventional wisdom. Every company nowadays wants to think of itself as an innovative company with the restless ambition and scrappy culture of a tech startup. Apple helped to popularize these concepts and create this new ideal for corporate America.

Of course, not every company can invent the next iPhone, but what if you could bring some of the spirit of Apple’s innovation into your own business? Re-imagine your existing processes, take a risk on a new product, challenge your employees to be artists in residence, not just workers on an assembly line. If Apple can inspire lots of other companies to be more creatively ambitious, that will be a good thing for the world.

2. Design matters more than ever.

Starting with its candy-colored iMac computers, Apple has built a reputation not just as a tech company, but as a designer of sleek, beautiful consumer products. One lesson from Apple’s success is that aesthetics are valuable. People want to buy stuff that works well and that makes them look good. People pay a premium for Apple products not just for the technology, but for the design -- and the design touches on every stage of the customer relationship with Apple, from buying on the website to walking into an Apple store to opening the box at home.

3. Build emotional connections with the customer.

Apple buyers are notoriously loyal, and not just because they're trapped by contracts and by Apple’s occasionally criticized strategy of “planned obsolescence.” People tend to keep buying Apple products again and again because they like the way they work, and they like the way they feel. They have a strong emotional connection with Apple that goes beyond other gadgets or devices. In the same way, your business can create a stronger emotional bond with your customers. What do you do better than anyone else? What is unique about the experience of working with you or buying from you? How can you deliberately encourage people to keep coming back for repeat purchases? Apple does it, and so can you.

4. Speak to your customer's higher value needs.

People pay a premium for Apple products because they're sexy and elegant and make people feel like more productive, better versions of themselves. As Scott Galloway describes in his book The Four, Apple has become synonymous with sexiness, with creative life force. People will pay more for higher-level needs -- not just mere survival like food and drink, but elevated needs like “the need to be loved, the need to be desired, the need to be educated and self-actualized.”

Technical innovation paired with minimalistic designs and creative advertisements, as well as the leadership of the former CEO Steve Jobs, have made Apple one of the most valuable brands in the world. The company’s success translates into strong brand loyalty, as well as into an unparalleled revenue growth, from eight billion U.S. dollars in 2004 to more than 260 billion in 2019. The company was founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 in the garage of Jobs’ parents. Their first product, known as the Apple I, consisted of an assembled circuit board without many of the present-day features of a computer, such as a display, keyboard or mouse. The company started to slowly grow with the development of Apple II, Apple III and Apple Lisa. A breakthrough came when Apple launched the Macintosh, in 1984, which became the first successful mass-market personal computer.

Key technological and business innovations

After some financial difficulties and extensive restructuring in the 90s, the company resurfaced in the late 90s with a number of strategic and technological changes: in 1997, Apple introduced the Apple Online Store, followed by the iMac and the video editing program Final Cut Pro in 1998. The iPod was launched in 2001, which marked the company’s first venture away from computers and into other segments of consumer electronics. With several hundred million units sold, the iPod was a tremendous success. Its popularity started to decline in 2008, however, as advanced music functions of smartphones began to substitute MP3 players. Apple’s digital media store, the iTunes Store, was launched in 2003 and became one of the most popular online music stores in the world, generating billions of U.S. dollars in revenue per quarter.

The iPhone

In 2007, the release of the iPhone and the introduction of the first touch screen interface marked a revolution in the globalsmartphone market. Since then, the iPhone has undergone many new product releases and has remained one of the most significant players, shipping dozens of millions every quarter. Currently in its 13th generation, the iPhone 11 line and the iPhone SE are the newest additions to the family. The iPhone is Apple’s most successful product, contributing to half or more than half of the company’s total revenue.

iPad and the Apple Watch

In January 2010, the iPad was unveiled, marking yet another milestone in the industry. The device went on to sell more than three million units in the first three months, thus setting a new benchmark in the industry. With the launch of its Apple Watch in early 2015, Apple entered the growing wearables market, competing with companies such as Samsung, Pebble and Fitbit. The iPad and the Apple Watch are now both the most popular products in their perspective market – the iPad has shares of around 30 percent in the tablet market, the Apple watch a dominating 50 percent.

Apple’s soaring market cap

Apple’s market cap topped the one trillion U.S. dollars mark on 2. August 2018, becoming the first public company worldwide to reach that milestone. Just two years afterwards, on 19. August 2020, the company’s market cap surpassed two trillion U.S. dollars. The coronavirus (COVID-19) pandemic in 2020 has given the tech stocks a strong push, as tech companies provide the means for life to go remote and virtual in a time of social distancing; as a result, market caps of other tech giants such as Microsoft, Amazon and Alphabet have also rocketed.

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7 technologies Apple brought to the mainstream

1. Multitouch

Multitouch technology is an obvious place to start. Now contrary to what Steve Jobs may have said when introducing the original iPhone back in 2007, multitouch was not some magical technology invented deep within Apple’s R&D labs. Quite the opposite, the technology existed long before the iPhone and was even publicly demoed to much acclaim back in February 2006 by Jeff Han during TED Talk.

What’s more, Apple’s own take on multitouch was the result of its 2005 acquisition of a Delaware-based company called FingerWorks.

Nonetheless, it’s indisputable that the original iPhone brought multitouch technology into the mainstream. Following the iPhone, it wasn’t long before we began seeing multitouch smartphones from a variety of different handset manufacturers. Multitouch may not have been a feature developed at Apple, but the company’s implementation of the technology on the iPhone is what truly made it a household name and, more importantly, accessible to the masses.

2. Mouse

The computer mouse represents yet another technological innovation that, while not invented by Apple, was popularized by an Apple product. During the mid-1980s, back when most people were still interfacing with computers via a command line, Apple helped change the world of computing when it introduced the original Mac. Anchored by an intuitive and revolutionary graphical user interface, Apple popularized the idea of using a mouse as the primary way to interact with computers

Funny thing is, the history of the modern mouse actually dates all the way back to the 1960s when it was invented Douglas Engelbart of the Stanford Research Institute. What’s more, the Mac wasn’t even the first computer to ship with a mouse; that honor goes to a 1981 Xerox Star workstation. Still, it wasn’t until Apple released the Mac in 1984 that the mouse truly began to seep into the mainstream.

3. Laptop trackpads

These days, trackpads come standard on about any laptop you’re likely to come across. But for those old enough to remember the early 90s, that wasn’t always the case. Way back when, many computer notebooks used a rather bulky trackball as the primary input mechanism. However, once Apple released its series of PowerBook 500 notebooks in May of 1994, computing would never be the same. Apple’s PowerBook 500 notebooks did away with the trackball and replaced it with a much more elegant and efficient two-inch square trackpad.

4. Fingerprint Sensors

While fingerprint sensor technology was hardly new in 2012, the vast majority of consumers had never used it until Apple rolled out TouchID with the iPhone 5s. Shortly thereafter, other handset manufacturers began clamoring to implement biometric technologies on their own devices.

Consider this: in one fell swoop, Apple managed to normalize a technology that, for most people at the time, was nothing more than a cool technology relegated to TV shows or movies. And in what may be something of a theme here, it’s worth noting, again, that Apple didn’t magically come up with TouchID all on its own. Rather, the company brought the requisite technology behind TouchID in-house when it acquired the mobile security firm Authentec back in 2012.

So while Apple didn’t invent fingerprint recognition technology, its extremely intuitive implementation of the technology finally brought it into the mainstream.

5. Graphical User Interface

The history of the GUI famously stretches back to the Xerox Palo Alto Research Center in the 1970s. And there it remained until Apple introduced the Lisa computer in 1983, soon followed by the Mac in 1984. Though the technology had existed for years previous, it wasn’t until Apple incorporated it into its own computers that the concept of a GUI truly began to gained traction amongst mainstream computer users.

While some naysayers still like to claim that Apple “stole” the GUI concept from Xerox, there are a few key facts worth mentioning. First, Apple licensed many GUI features from Xerox. Second, some of the more common GUI concepts that are now considered standard and essential aspects of the computing experience were developed by Apple engineers during the course of developing the original Mac. Regardless, it’s hard to deny that the GUI on the original Mac represents a monumental and landmark moment in the history of computing.

6. USB

The original Bondi Blue iMac was a bold and ambitious product, and arguably a risky computer for Apple to release. Not only did the iMac come without a floppy disk drive, it was also the first computer to ship exclusively with USB ports. In the process, Apple did away with legacy ports like ADB and SCSI and ultimately helped transform USB into a defacto peripheral standard across the industry.

Though some PCs at the time did come with USB ports, the iMac, again, was the first computer to completely break backwards compatibility with older ports. As a result, the iMac helped kickstart more widespread adoption of USB. Once the iMac began shipping, the number of USB compatible peripherals began to increase dramatically. And in turn, the number of computers that supported USB began to grow as well.

7. 3D Touch

3D Touch is one of the more interesting and exciting smartphone advancements we’ve seen in quite some time. But as a new technology, we won’t fully be able to appreciate how 3D Touch will change the way we use our devices until more developers begin taking advantage of it. Still, some of the ways that iOS apps already utilize 3D Touch serve to show how much potential the technology has. It therefore stands to reason that it won’t be long before pressure sensitive multitouch displays become the norm on smartphones across the board. Not too surprisingly, we’ve already seen reports that 3D Touch-esque technology is likely to hit flagship Android devices sometime in 2016.