Question

Choose a business having a substantial mobile e-commerce presence and one ideally with which you have had some experience. In 1000 word case analysis, critique the suite of services provided by the business by analyzing the advantages and possible deficiencies of this service. Ideally, if you use the service yourself, use your own personal experiences as data for this analysis, but also indicate how other people might have differing perceptions in regard to the value of these mobile services.

Answer 1

Introduction

I have had some experience with Amazon. Amazon is one of the most famous businesses having a substantial mobile e-commerce presence. Amazon has a substantial mobile e-commerce presence with the help of its mobile application which helps us to purchase conveniently. M-commerce is a great opportunity for today's businesses.

Experience with Amazon

Mobile commerce is the next generation of E-commerce

Advantages of Amazon services

• Amazon services are more convenient for me and I experience better satisfaction

E-commerce business finds mobile apps to be a useful tool to market their brand and acquire new customers. When we take the statistics 66% of the population globally have mobile devices. 90% of the time people use phones to spend on different mobile apps. The main advantage is that people are more convenient in purchasing through apps and it results in better customer experience

• Amazon products are less expensive

Amazon is having higher productivity due to lack of intermediary and cost reduction it can provide products to customers at cheaper prices. App development its support and maintenance are cheaper compared to a website.

• Fast delivery at home

Amazon products are delivered faster than its expected delivery date and I can also track my shipment

• More selection compared to other business apps

Amazon has more selection of products than any other M-commerce businesses. It has every item needed for an average human being.

• The product can be returned within a specified date

If the customer is not satisfied with the product he or she can return the product and get the money back

recently I have purchased a mobile back cover for my Samsung galaxy A5 2015 model but I received the back cover of 2017 model then I immediately returned the back cover to Amazon and received the money back

Disadvantages of Amazon

• Increased fraud risk

There is a chance of leakage of information and can be used by fraudsters.

Last month I have purchased CFA level 1 study notes of Kaplan Schweser. After received within a week I got a call from a fraudster and he said to me the name of the book that I have purchased and its amount and all details concerned with that purchase and he said to me that I have won a cash price of 1 million and he asked for my private bank details.

• Privacy concerns

As companies are given more access to consumer data. they also have a higher responsibility to protect it.

• High price fluctuation

If a product is having 1000$ in Amazon today the same product may cost 1200$ tomorrow and 800$ day after tomorrow.

• Less consumer connection

There is a less consumer connection with that product. The consumer cannot see or physically touch the product. It is one of the disadvantages

Conclusion

Mobile commerce is absolutely an achievement for modern society it helps people in many ways because of its technical advantages but some people still don't use Mobile commerce. It depends on the perception of different people some people still chose to rely on the traditional way of purchasing they may feel more connected in the traditional way that's why there is still traditional retail outlets for most of the brands.