CREATE A PROFESSIONAL SOCIAL PRESENCE Activities 1. Review materials on presence in social media (LinkedIn) 2....

CREATE A PROFESSIONAL SOCIAL PRESENCE

Activities

1. Review materials on presence in social media (LinkedIn)

2. Conduct research on your industry and determine how competitive you are in your field. Craft a branding statement that captures your essential professional skills. This will become part of your Summary section. Make sure that it is error-free, representing the highest version of you!

3. Submit LinkedIn page information

4. See Branding statements for some resources and tips to create your statement. Draft a personal branding statement of 100 words or less. Identify the most important key skills/benefits you deliver to your industry, employer, or customer.

Expert Solution

Here, I am presenting the review about the professional social presence of the virtual materials in the form of the social media substitute.

- I am taking an example of the social media platform of LinkedIn. It is very well known and majority of the business professionals including me use it for the purpose of marketing their services , advertising their skills & many other business communication .

- Let I use LinkedIn platform to render my business consultancy & job hiring services to the other professionals seeking for these opportunities, basically it serves my objectives to achieve my goals & targets because by using this platform I can very effectively do the branding & promotion of my company services.

Also, It is a single & unique platform where all the same category peoples i.e - Business professionals with similar type of puroses or the interrelated services meet together, thus making the customer targeting & business positioning activities very convenient.

- I am very competitive in my field by using this social media platform because I can very fast disseminate the information to the right peoples at the right place. Thus making it a cost optimizing process i.e - other unnecessarary advertising cost can be saved.

Also, various market conditions which are hindrance for new companies to grow up like market saturation , free exit - entry etc are not applicable in the case of social media work.

All the marketing P's - Product, Price , Place & Promotion find their significance over the single platform.

Hence, the geographical boundaries, cost, time related contraints can be overcome with higher reliability & convenience by creating a professional social significance.

keosha answered 7 months ago

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