Question

Choose two advertising campaigns: one that you think is effective and one that you think is ineffective. What makes one campaign better than the other?

Answer 1

An effort is established so as to push the merchandise by varied suggests that of advertising, promotion and different ways.

Let’s take AN example

An effort for AN attire complete that is effective

A company that deals in fashion complete establish AN effort and it hits move into a town wherever it absolutely was launched. the rationale was that the corporate select visual and live video streaming of the model in promotional material instead of posters and model

So the shopper has a thought of however attire can appear as if on them whereas walking, running and on totally different occasions. Advertisers conjointly created a rendezvous of the cubicle wherever giant mirrors area unit placed and provides client advantage of attempting their freshly launch assortment.

So the main reason for the success was giving a client what they require to envision as a visible video of the new article of clothing hit move into lots and compels individuals to do at the cubicle.

An effort for AN attire complete that is ineffective

Same attire complete earlier fails to enter into the client mind as they principally advertise with radio, native town FM, posters and hoardings that anyhow don’t click in client mind as they weren't able to relate the merchandise with them.

The same promotional material campaign launch in method|differently|in a different way|in our own way|otherwise} isn’t able to reach bent on the lots thanks to wrong choice of the way it ought to be publicised