choose one of the successsfull digital campaigns you really like. Discuss the creative and content of...

choose one of the successsfull digital campaigns you really like. Discuss the creative and content of the campaign and how does it affect their conversion

Expert Solution

On of the successful digital campaign that I liked the most was pulled off by a digital agency called "single grain", which is lead by its CEO, Eric Sui. They have a valid and successful concept that one forum to share your content is never enough. They try and get established in several diversified platforms. They hosted a marketing podcast and a series of interviews about entrepreneurs were published. Also, they gained a strong stand in digital media and launched new series which shared ideas to entrepreneurs and businessmen.
Also, they are keen on publishing new content on their blog regularly and shared useful information with their large community. They are strong in many social media and host many digital platform events that enhance their brand image.
The success factor of the 'Single Grain' entity is that they have realized that their community doesn't belong to a single platform. Thus, for reaching them you should have a clear dominance and presence at several platforms at the same time. Thus, they could be reached through any platform chosen by the customer at their ease.

keosha answered 1 year ago

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