What are the benefits of explaining advertising campaigns to employees before they appear in the media?

Expert Solution

If the employee is less informed than the customer, or uninformed, it reflects poorly on the employee and the company. Good employees take pride in their work and prefer to be good at their job. It is difficult to maintain morale when front line employees are unaware of promotions that are occurring, especially when employees may have to implement benefits promised in advertising campaigns. If they understand the campaign they will be in a better position to do this.

Employee knowledge affects company reputation; informed employees facilitate promotion implementation, boosting morale and customer satisfaction.

Junaid answered 10 months ago

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