Question

Dеscribe the diffеrences betwеen businеss-to-businеss and consumеr markеting for the following mаrket elements: Pricing channеls, promotion, distribution, customеr relаtionship and decision-mаking.

(250 words minimum) and please avoid using Plagiarism, thank you

Answer 1

Answer:

Category	Business to business marketing	Business to consumer marketing
Pricing	Prices are charged in terms of tenders. Other business the negotiates on the price of the tender	Competitive prices are charged so as to attract the customer towards purchasing of the product and / or services
Channel	Generally direct selling is conducted in B2B marketing	Selling is carried out through direct selling or through intermediaries.
Promotion	Promotional activities are done through the business presentations in the summits, exhibition, business fairs, industrial expo, etc. Sometimes direct presentation is also given to the target company for making point of time sales	Promotional activities involve direct selling, social media advertising, selling through e-commerce websites, advertising, publicity, etc.
Distribution	Product is delivered directly to the business either by hiring a third party logistics company or by directly shipping through the company owned fleets	Distribution is done through the official stores of the company or through the intermediaries such as retailers and wholesalers.
Customer relationship	Businesses tend to have prolonged relationship as long as the quality of the product and its price is ideal.	Customer relationship is weak as most of them are highly sensitive to the price of the product and easily get shifted to the substitute product
Decision making	Decision of purchasing the product usually takes longer time and involves several steps such as checking of the credibility of both the businesses by the individual businesses	Decision of purchasing is very quick and involves very less time and most of the time purchase happens at the point of sale.