Question

Identify and describe the roles of product policy, pricing, promotion, and distribution in the cell phone market in developed countries.

Answer 1

ANSWER:

According to the market research this all point cover under marketing mix P's of the cell phone market in developed countries.If we are seeing market in a broader way we can see not only external factor internal factor also affect the growth of any product because complexity of culture, legal, political, economic and financial frameworks.So from the following we can see in detail about the role of product policy, pricing , promotion and distribution in cell phone market in developed countries.

1.Product policy of cell phone in developed countries is that each cell phone company spend lot in research and development to deliver the best product according to the need of the customer.They have to introduce new line product which can full fill the dynamic changes requirement of the customer in the developed countries for example by adding new features or by modify old feature. They always to keep in their mind that they have to introduce competitive product which can fulfill the need of all customer.

2.Pricing policy of cell phone in developed market is depend upon the price strategy they are using to introduce their product into the market like skimming pricing in which if cell phone brand will launches new products with different variants of storage capacity, it prices the product higher but if other brand launch a cell phone with identical features, so other will reduce their price and enjoy the price reduction sale. Like this they can use other pricing strategies to promote their product into the market.

3.Promotion policy of cell phone in developed countries is like in developed countries all customer are very well known educated with the digital platform or from other social platform also they can introduce their product to the customer by running several campaign, by giving advertisement in the news paper. Best way to introduce product is word of mouth in which by running small campagin they can introduce their product for example while launching of MI Y1 they introduce small competition of selfie and by this they introduce among their customers.

4.Distribution policy of cell phone in developed countries is like in developed countries distribution is taken place by distribution outlet or they can distribute it by only online mode by restricting in one mode they can take care of the logistic channel of the product that what all modes are helpful to provide the product into the market.

CONCLUSION:

Cell phone market in the developed country is a market where by taking care of small things or by doing proper planning we can go to the boom situation for our product for this we have to do deep research in all marketing mix and according to the blue print if we move we can successful launch our product into the market.