Designing a marketing mix (product, price, placement and
promotion) is one of the critical challenges for marketers,
especially implementing a balanced combination of each component.
This is even more challenging for services products because of
their intangible characteristics. So/For this reason, marketers
need the “extended marketing mix” components (for example people,
process, and physical evidence) for services product marketing.
Considering the current crisis created by the Covid 19 virus, write
an essay on how service producers in Australia (for example...