Question

1. The promotional mix Includes the following elements:

A. Personal Selling

B. Advertising

C. Sales Promotion

D. All the above.

2. The communication process involves the following aspects

A. Sender

B Receiver

C. Noise

D. all the above.

3. Implications for getting the best messages to audiences in business marketing communications include the following:

A. Being aware of differences in jargon between industries

B. Seeking feedback quickly

C Very little focus on the media used in the communication process

D. Both A and B are true

Answer 1

Promotional mix is a set of different marketing approaches that marketers develop to optimize promotional efforts and reach a broader audience. The basic elements of promotional mix are :

• Advertising.
• Public relations or publicity.
• Sales promotion.
• Direct marketing.
• Personal selling.

Therefore ans to above question would be OPTION D ALL OF THE ABOVE.

2) Communication means imparting or exchanging of information by speaking, writing, or using some other medium.

Therefore in order to make communication more effective the information must be passed carefully and should be passed in such a way that the party to whom the message or information is to be passed should be able to understand it. Therefore the answer to above question is OPTION D All of the above

3) Marketing communication refers to the means adopted by the company to convey messages about the products and brands they sell, either directly or indirectly to customers.

Therefore in above case Answer would be OPTION D that is Both A and B are true Because in case of business marketing communications it is important that the person should be aware of differences between words . It is also important to receive or seek feedback quickly so that it would be possible to understand the audiences choice and necessity. Therefore answer would be option D