Question

Snuggle fabric softener marketing mix of promotion in the US. Explain all the promotion mix elements currently being used to promote the product. Justify the reason different promotion mix elements chosen.

Answer 1

Promotion mix elements are very important to promote a product or service to the market. These elements are also called as tools or components. Various authors believes different elements but there are mainly five elements which are presently used to promote a product or service to the market.

Those are

Advertising,public relations,sales promotions,personal selling and publicity.

Advertising is a vehicle to promote a product or service to the market by using different modes like television ,radio, newspapers, magazines etc..

Sales promotion

It means set of techniques or activities to improve sales of a product. Examples are discounts, gifts, coupons, offers etc..

Personal selling

It means direct discussion or communication with customers regarding to products or services. First company short list potential customers and try to convince them directly by best representation.

Publicity

It means creating some awareness or attract customers by providing some information related to a product or service by using media.

Public relations

It means creating and maintaining brand name in the minds of the customers, employees, investors, suppliers etc..

The reason to choose promotion mix elements is type of the product or service , customers, trend, market conditions, competition etc..