The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies...

The term marketing mix refers to a unique blend of product, distribution, promotion, and pricing strategies designed to produce mutually satisfying exchanges with a target market. You may have heard this described as the 4 P’s of marketing (product, place, promotion, price). Review and understand the four parts of the marketing mix in your text. Then choose an idea, good, or service with which you are familiar and describe its marketing mix and how it resulted (or did not result) in a satisfying exchange for you. Clearly explain each element. 1. Describe the product. 2. How is it distributed or placed? 3. How is it promoted? 4. How is it priced relative to competition?

Expert Solution

Service- Online budgetary hotel

MARKET STRATEGY:

Product Mix: high Quality Level, availability of minimum amenities
Place Mix: Covering all major corners of the cities
Promotion Mix: Sales people, online booking, social media, Online Travel Agencies, press & media, Mobility
Price Mix: Cost effective pricing, loyalty discount offers
People Mix: Trained front line sales & customer service employees, Rewards & Recognition
Physical Evidence: Servicescape, Business cards, Pamphlets, flyers, Employee dress
Process: Simple & easy booking process, Customization flexibility, secured payments & customer record management

POSITIONING:

Who am I ? – a one stop shop for your lodging, boarding & travelling needs
What am I ? - Economic & Fairly priced, Tangled with local cultures, Comfort & Recreation partner, high quality service provider
For Whom am I ? – Leisure & Business travellers, economy users
Why me ? an awesome experience offering value for money for individuals & families with standardized & customized services while endeavouring your trust

SERVICE CONCEPT:

Fulfilling the increasing demand of leisure & business hotel destinations by a Tech enabled hospitality network of budgetary hotel rooms PAN India.
Facilitate planned & impulse booking of hotel rooms with a 360 degree virtual tours
Enriching the booking experience via personalized offers & intuitive user experience.
Empower customers with best deals by means of features like Maps, Weather forecasts, geo tagging independent reviews of fellow travellers
Providing an interactive platform for customers to directly provide a feedback to the respective hotels

CUSTOMER EXPECTATIONS

Standardize stay experience
Better service quality
Easy accessibility
Cheap fairs
More availability
Scope of customization
Safety & security

CONSUMER PERCEPTIONS OF SERVICE

Economic pricing
Country wide availability
Healthy service encounter
Good Servicecape
Safety & Security

BASIC SERVICE DESCRIPTION:

Budgetary hotel rooms service provider via online booking with an array of our nationwide hotel partners.
Creating a rich user experience by providing minimum standard facilities to a guest.
Enable user to search, compare & book from various categories & width of travel suppliers of hotels- all in one place
Meticulous feedback mechanism for customers & employees

keosha answered 9 months ago

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