In: Operations Management
Maslow's Hierarchy of Needs theory/examples and theory
The theory of motivation of Mashlow can be applied to any companies because all companies involves people who needs motivation to work. Like employees in the company work in the company to satisfy their basic needs and when they satisfy their needs then they move to upper needs like describes in the Pyramid of mashlow.
The company i would talk about as an example which can make a good use of this theory is Walmart company which is one the big company employs higher number of people and has to satisfy their needs.
Physiological Needs:
According to Maslow (and common sense), the core physiological needs humans must have met, include:
This is the simplest area where all employers should be able to ensure employee satisfaction. To best perform their jobs, workers require a decent standard of health compliant with this category; namely, they need clean air to breathe, plenty of water to stay hydrated, and rest time between and during shifts. when company fulfills these needs then they get more motivated employees.
Safety Needs:
This level in the hierarchy means safety that’s both literal
(protection from the elements, absence of violence, and financial
security, for instance) and more abstract (law and order, political
stability, etc.). What does this look like in a corporate setting?
Obviously, it means a workspace that’s physically safe and as free
from the threat of injury as possible (i.e. those workplaces
reviewed by Upton Sinclair in “The Jungle” probably wouldn’t make
the cut..not to mention, cause some post-traumatic stress). But it
extends further than safety and security, covering a worker’s
emotional well being, as well.
When an employee knows they’re covered by adequate medical and
retirement benefits, for instance, that sense of security frees
them from stressors that would’ve otherwise competed for mental
space with their job. And when workers feel that they have both job
security at present and a more overarching financial security in
the long run, they’re much more likely to remain loyal to that job,
too.
Nike company can provide safety benefits and safety guidelines working in the company and manufacturing plants to satisfy their needs.
Love and Belongingness Needs
Where the first two levels of the hierarchy should be a given at any workplace, here’s where it starts to get a little trickier. Companies can ensure their employees’ Love and Belongingness Needs — which include friendship, intimacy, trust, and acceptance — are being fulfilled in two ways:
At an office where nobody is social, chats or swaps funny
anecdotes, but instead contains employees who silently work, heads
down, until 5 p.m., is a culture that allows for love and
belongingness simply isn’t going to exist. It’s not outrageous to
posit that people will enjoy and value their jobs more if the
workday involves at least a wee bit of fun. There are many
methods of promoting a friendly, collaborative culture at your
company, but one of the most crucial steps is getting people to
spend a little time together off the clock, whether that’s at a
company-sponsored happy hour or on an office-wide kickball
team.
More so than the activity or location, the important thing is that
your company condones and enables this type of culture by having a
hand in at least a few work-wide events to help create a feeling of
belongingness.
Family, and the quality time one is able to spend with them is obviously a major component of one’s love-and-belonging experiences. Companies can recognize that by instituting policies that allow employees to better balance their family and job duties, including by having paid parental leave programs, the possibility of flexible hours, on-site pumping rooms, and by offering aid in child-care costs.
Esteem Needs:
Maslow defined this tier’s characteristics as: self-esteem,
confidence, achievement, and enjoying the respect of others.
Coincidentally, these are all areas in which an employer can play a
pivotal role, especially in striving to recognize employees for
their achievements. The Esteem Need was further divided by Maslow
into two categories, external and internal motivators, and
companies can play crucial parts in each.
For external motivators, things like prizes, awards, and promotions
go a long way in making people feel properly (read: publicly)
acknowledged for a job well done. Internal motivators, on the other
hand, are private goals that employees individually set for
themselves; as these personal goals are met, their self-esteem
correspondingly rises. Though this component of esteem may be
internal, employers can still support it by supporting workers in
their plans for advancement and allowing for open, honest
conversations about goals and future intent. And, if nothing else
in this Maslow debriefing sticks with you, know that human beings
and workers who feel supported and satisfied make for better
workers. Plus, it never hurts to build that responsibility = reward
association.
Self-actualization:
In Maslow’s Motivation and Personality, he defined this level as the desire to accomplish everything that one can and to become the most one can be. Nike company can provide opportunities to employees to promote from lower position to bigger position like CEO position or CFO position in the company.
this example can be seen in Google where Sundar pichai was promoted and Google company become improved and more profitable.
so, this is how, Nike company can satisfy the needs of its employees and employees would show higher performance and good customer services to increase profitability of the company.
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