Question

In: Operations Management

in which level of maslow's hierarchy of needs would a consumer consider purchasing flood insurance?

in which level of maslow's hierarchy of needs would a consumer consider purchasing flood insurance?

Solutions

Expert Solution


At the safety needs level which involves protection from elements, security, order law, stability etc a consumer would consider purchasing flood insurance.

  • This is the second level need where the requirements become more complex than basic needs.
  • Flood insurance is for the security and safety of the people. Hence health, wellness and safety against accidents, injuries and disasters become important.

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