Question

Michael Rowan owns Michael’s Motor Cars in Lancaster, Pennsylvania. Michael’s motor car business is rather unique. The company is involved in selling used cars, but in a very original and new way. Over the years Michael has developed a new type of customer service. No longer must buyers go from car lot to car lot searching for their “dream car.” Michael’s Motor Cars serves as your personal car shopper. His clientele is limited to very upscale buyers, and he sells only the finest quality automobiles. Through the Internet, Michael’s customers come to him from all over the United States. However, the majority of his customers reside in the northeast region, and this allows for easier delivery and communication with his customers. Whether it’s a 2005 BMW or a 1960 Alfa Romeo, Michael has been able to deliver with little or no complications or rejections. And, typically, the clients will receive their car for less than the Kelly Blue Book value. They are nothing less than high-quality automobiles that Michael has hand-chosen and made flawless through the restoration and detailing performed on each vehicle prior to delivery. With only limited inventory and relatively low overhead, Michael is able to keep his operating costs quite low. One essential part of the automotive retail business is maintaining a strong customer referral base. Michael closely guards his very high reputation, and this allows him to maintain a network of referral clients.
Question 1. What elements of the Macroenvironment Michael’s Motor Cars faces?
Question 2. What opportunities will Michael’s Motor Cars get

Answer 1

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Question 1:

Michael's Motor Cars face some elements of Macroeconomics from the above-mentioned case are Price level, money, employment, etc. These elements help the company in determining the overall national income of the company and also the employment on the basis of aggregate demand and aggregate supply in the market.

Question 2:

Michael's Motor Cars will have a great opportunity to grow there company as they are having a very unique business and unique business have no competitors in the market. they just need to focus on their goals and try to provide customer satisfaction and try to win their customer's trust so that they can become their trustworthy customers. Moreover, they will have a Monopoly in the market of having a unique business that will not raise the competition in the market and they can't enjoy ruling the market according to them in their particular business line.