Imagine you are the new Social Media Manager for Company XYZ. While you realize you must...

Imagine you are the new Social Media Manager for Company XYZ. While you realize you must establish a balance between leveraging owned, earned, and paid media ... you also know that will come in time (when you have time!). For immediate success, you will focus on one. Which will it be? Why?

Solutions

Expert Solution

Short Answer: "Paid media"

Explanation:

Owned media are all those channels that a company owns this includes its website, mobile app, blog twitter account etc. While owned media is very cheap it takes time and effort to create. Creating a website or a mobile app is not a days job. It may take anywhere between 1 to 3 months to get up and running properly.

Earned media is the media that is not in our hand. It is when the customers of a brand become the brand ambassadors. This will happen when customers use the product and are impressed and then they promote it via word of mouth or buzz.

Paid Media is a fast and simple method to grow. In this method you pay any already established firm or hire an infkuencer to promote your product. In this way your product reaches large mases. Paid media is costlier then owned or earned media in general.

As mentioned in the question XYZ wants immidiate success, thus they should opt paid media as it is the fastest.

jeff jeffy answered 1 year ago

Next > < Previous

Related Solutions

I magine you are the marketing and social media manager for a fictional company, Small New...

I magine you are the marketing and social media manager for a fictional company, Small New Start-Up Company, Inc. (SNSC). SNSC hopes to challenge the entrenched players. You are tasked with preparing a presentation that explains your company’s strategic, functional, and operational social media plans and provides an overview of the organization’s marketing plan to prospective investors of SNSC. Respond to the following with at least one slide per writing prompt: Determine the new product SNSC will market. Consider the...

You are hired as a Social Media Manager in a big company. Your mission is to...

You are hired as a Social Media Manager in a big company. Your mission is to use Social Media platforms and increase your Return on Investment (ROI) What are the main Key social media services you choose for your business? How can you assess the intangible part of the ROI?

Imagine that you are the HR manager for a new company just opening its doors in...

Imagine that you are the HR manager for a new company just opening its doors in your community. The owners have asked you to prepare a vision for compensating the staff. They do not want specific policies but rather guiding principles that will help them collect data and write specific HR policies later. Complete the following: Describe the type of business, the number and types of employees (such as exempt and non-exempt), and the customer base you will use as...

Imagine that you are the HR manager for a new company just opening its doors in...

Imagine that you are a project manager who was just assigned to a new project. You...

Imagine that you are a project manager who was just assigned to a new project. You received no additional information except that your primary constraint is time and the initial cost estimates should be based on previously completed projects. Assume that you were able to find ways to gather the information you needed, and that you have already created a project plan and schedule. Now imagine that your team discovers discrepancies in the material and resource costs. Since you used...

Imagine that you are a manager at a consumer products company. Your company is in negotiations...

Imagine that you are a manager at a consumer products company. Your company is in negotiations for a merger. If and when the two companies merge, it seems probable that some jobs will be lost, but you have no idea how many or who will be gone. You have five subordinates. One is in the process of buying a house while undertaking a large debt. The second just received a relatively lucrative job offer and asked for your opinion as...

imagine that you are a manager at a company. the employees under you waste a lot...

imagine that you are a manager at a company. the employees under you waste a lot of time at work.what will you do to make them more and stop wasting the company's time? please Write a. few sentences.

Imagine you are having an interview with the HR Manager of a company? And you have...

Imagine you are having an interview with the HR Manager of a company? And you have asked the following Questions what will the replies be. ( long replies please) A) What is the mechanism of salary and compensation and incentives in your organization? B) how is the salary linked to the organization’s vision ? C)On what basis does the employee gets promoted? D)what are the challenges in implementing the mechanism of salary and promotions? E) how is the promotions and...

Let's imagine that you are the project manager in the IT department of a large company....

Let's imagine that you are the project manager in the IT department of a large company. The project team is creating a maintenance plan. The team consists of three technicians, a network architect, a training specialist, and you, the project manager. The project is currently in the project-execution phase, and it is time to have your first project status-update meeting. Here are some tips for conducting a successful project status-update meeting: • Determine the meeting place and time. • Invite...

What role does Social Media play in your life? Are you aware of the social media...

What role does Social Media play in your life? Are you aware of the social media policies of the organizations where you work, attend school, or volunteer? Have you used social media to resolve problems, participate in a cause you are passionate about, or to learn about UMUC? How does Social Media impact your personal and professional communications?

Subjects