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In: Operations Management

You are hired as a Social Media Manager in a big company. Your mission is to...

You are hired as a Social Media Manager in a big company. Your mission is to use Social Media platforms and increase your Return on Investment (ROI) What are the main Key social media services you choose for your business? How can you assess the intangible part of the ROI?

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Expert Solution

The main key social media services chosen for business and assessment of the intangible part of the ROI is as below:

1. Social media sites: Social media sites such as Facebook, Instagram etc are valuable in doing promotion and marketing of products and services and engage customers regarding them. These platforms can be used extensively by the company and gauge customer interest. ROI can be assessed in a manner by checking the customer click rate and interest in these products, thereby knowing the customer preferences and then based on their interest, sales can be assessed as well and projections about ROI increase can also be made

2. Online site of the company: Company's site can also be used as an effective medium of social media and the company can showcase the products and services on it's website and make it popular among the customers as well. In a similar manner, ROI can be assessed by evaluating the customer clicks and noting their interest in the products and services. They can later be approached for sales conversion and increasing ROI.

keosha answered 3 months ago
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