Question

Now you are employed as the public relations officer of an information technology company . The company is going to promote a new product at early in November, 2020. Being the PR officer, your assignment is to propose a press conference for the promotion of the new product at the end of October, 2020.

Your assignment should include:

1. Introduction/background of the company (under 100 words)
2. Brief description of the new product with news value (under 70 words)
3. Illustration of the press conference including the objectives, target audiences and the three stages from preparation to after the event. (about 730 words in essay forms)
4. Conclusion (under 100 words)

Answer 1

The background of my company is really enormous. We've always believed in serving the best coffee possible. It's our goal for all of our coffee to be grown under the highest standards of quality,using ethical sourcing practices. Our coffee buyers travel to coffee farms in Latin America,Africa and asia to select high quality beans.and our master roasters bring out the balance and rich flavor of the beans through the signature Starbucks Roast. Our stores are a neighborhood gathering place for meeting friends and family . Our customers enjoy quality service ,an inviting atmosphere and an exceptional beverage.

DESCRIPTION OF THE NEW PRODUCT WITH NEW VALUE
In my company top coffee trends of 2020 will be appesr. Coffee is a fundamental part of food culture in the United States and around the world, and its especially prevalent in the foodservice industry. Over the past few years, the coffee industry has changed drastically for a variety of reasons. As a foodservice operator or restaurant owner,its important to stay ahead of new food trends that we've noticed in the coffee industry, as well as some specific things to look out for in 2020.