Define public relations and explain the different public relations activities.

Expert Solution

Have students discuss their perceptions of public relations prior to going through the material. Compare their definition from the one provided: The process by which a positive image and customer preference are created through third-party endorsement.

• Press Relations: The aim of press relations is to place newsworthy information into the news media to attract attention to a person, product, or service

• Product Publicity: This involves various efforts to publicize specific products

• Corporate Communication: Covers internal and external communications and promotes understanding of the organization

• Lobbying: Involves dealing with legislators and government officials to promote or defeat legislation and regulation

• Counseling: Involves advising management about public issues and company positions and image

Junaid answered 8 months ago

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