Question

Barack Obama made excellent use of public relations as a candidate for the Presidency. Now, as President of the United States, he will continue to use public relations activities. Review the six public relations functions (p. 460) and discuss how the Obama administration is making use of each.

*I also need a reference for this answer.

Answer 1

Open connection capacities are utilized as a piece of proactive systems that constructs a welcoming relationship between the individual as well as association with whatever remains of the group. It is additionally successfully utilized by the Obama organization to win over the general population of the USA.

The main capacity is the advancement of goodwill. The Obama organization has centered upon reasonable wellbeing and instruction that is looked for after by the general population. Approaches were produced and similarly publicized among individuals so that people inviting pictures of the president were worked overtime. It won a gigantic measure of goodwill.

The second capacity is the advancement of items and administrations. In such a manner, a reasonable care act was passed, and associations were made to take after for the advantages of the workers. It advanced the activities taken up by the legislature.

The third capacity is corporate correspondence. It was successfully utilized by the organization to pass on the advantages. It made individuals comprehend the advantages of approaches propelled by the president.

The fourth capacity is campaigning. The Obama government successfully utilized its power to campaign for what that is great of the USA and companion nations.

The fifth capacity is neutralizing negative marking. It is handled by the utilization of the web and disconnected notoriety administration. It helped the organization to spread constructive vibes among the general population.

The 6th capacity is to devise media systems and assemble media relations. It caused the Obama government to spread the message. (Kotler, 2013)