Question

You are the public information officer of a busy health organization, and you have been asked by the executive director to train key personnel in the organization on effective media communication. Prepare a curriculum for the training. Include why healthy relationships with the media are important, how they can be established, and tips to communicate effectively.  

Answer 1

Concept of health refers to personal & communal well-being covering physical and mental concerns. There is a strong impact of social media in clinical and public health system.

Public health agencies & other organizations can use social media to publicize effective health informations by increasing information sharing in the society.

On the other had social media can also be problematic in spreading rumors related to health events and health crises. Hence it is advisable to have a well control on media communication in the society time to time.

In this chain there is need of healthy relationship with media and as health information officer there should be a core responsibility to train his/her team according the significance of this concern.

All the team should be trained in such a way that everyone should have a concept of heaty relationship with media.

They are advisable to use effective communication tools and human behavior operations while tackling with media persons, in this way they can develop healthy relations with media.

In this way the whole the communication should be in proper channel to avoid chances of miscommunication with very caution.

And all the communication policies should fulfill the agenda of MOUs between healthcare and media.

As it is well clear that the media needs exciting leads & reliable guests that offer something original and relevant informations to fit their editorial needs every day. And this need should be the basis of the healthcare information team that they should fulfill the needs as per the concerns.

Hence there is need of strong relationships between PR and media professionals as well as develop a mutual respect and common goals, which is need of time.

At the last I would emphasize on the development of healthy relationship with media and this is the core responsibility of public information officer at the same time he/she is advisable to train his/her team members to work accordingly by keeping in mind the above mentioned concerns.

Thus there will be a effective and healthy relationship between media & health care information providers that is the need of society as health concerns.