Question

Topic: Media activity

Now you are employed as the public relations officer of an information technology company. The company is going to promote a new product at early in November 2020. Being the PR officer, your assignment is to propose a press conference for the promotion of the new product at the end of October 2020.

Your assignment should include:

1. Introduction/background of the company (under 100 words)
2. Brief description of the new product with news value (under 70 words)
3. Illustration of the press conference including the objectives, target audiences and the three stages from preparation to after the event. (about 730 words in essay forms)
4. Conclusion (under 100 words)
5. (Whatever the product is, it must be new and technological)

Answer 1

Introduction/background of the company:

The technology to trust, with this motto for 25 year, our company has been contributing in transforming the life of millions. The Strive for excellence is the core philosophy of our functioning. With Innovation as hall mark of products, we have also been equally responsible towards environments. As an organization we firmly believe and behave inline with all regulatory and security concerns. From Years we have delivered high performing products and services and at the same being equally conscious about our social undertakings. With the way forward of enhancing user experience we also pledge ourself as part of this planet to behave green and clean.

Product:

Our company is presenting a Mobile Application to track you and your online activities. From shopping to food, from travelling to investments, from fun to learn. we are everywhere hence here is an Application to help track your own online activities and report only to you.

Illustration of the press conference:

We live in an online world. From food to finance we reach out to hundreds of online services. From Shopping to social service, we login to tons of websites and never to visit them again.

We never give importance to the fact that how we are tracked by servers but never by us. In the world were a war against privacy and data leak are on its ever-high score, it’s an underline need to track our own activities online.

From Ordering food to making payments online, how a minute’s checkout turns out to be mountain hours of surfing, we never realize the growing addiction for online activities and data sharing. Here’s an Application for your devices to quantify the online presence of you and your data.

The newness of application:

· User friendly interface

· Works with all kind of devise even with wearables

· High on Privacy, reports only to user

· Accuracy, precise information

· Regular feedbacks and suggestions

· Low on Internet usage

· Comes with user language

This Application help to keep tab on data and time you allotted to online activities including official and non-official purpose.

The application keeps you informed about the following

Ø Allover online time spent

Ø Website visited

Ø Official and un official websites

Ø Data shared with respective website

Ø Money spent on such activities

Ø Social activities

Ø Tracked by different websites

Ø Level of trust of website you visit

Ø Legal authorization of such website

Ø User review and ratings

Ø Suggestion to stay aware

Hence the application bundles different information into one single graphic representation capsule.

The most eye-catching feature of this application is that it suits all ages and mostly the busiest ones, who hardly have time to notice their activities but are indeed noticed by all other elements of web.

It come with easier interface for elderly and special control for parents.

It provides parents with constant updates on website visited by children, and their safety levels and of any financial dealings.

Stages:

The Preparation was done basically keeping in mind the busy schedule of office goers, parents, elderly and financial present online, hence the final interface was short and simple.

The next step was marketing and reaching the targeted consumer, as a company known for its high-end products, we confidently presented this to our consumers and trusted their interest on such kind of products.

after the event we are launching a trail face of this application without any cost. After the trail run it will be capped with reasonable in-app purchases.

Feedback and Feedforward are the main focal issues that will be tested during trail run.

Conclusion:

        Technology is for all and we realize this as IT company. It is our responsibility to provide user with safety net against all odds. Protecting the privacy is responsibility of all and foundation of any society. This can be achieved by little efforts of all, government, you and us together.