Question

In general, the purpose behind a domestic firm forming a strategic alliance with a firm in a foreign market is to

Question 18 options:

	stabilize prices in both markets.
	acquire a dominant position in the foreign market.
	acquire local expertise for a company expanding its operations abroad.
	change its identity and appear more local in the foreign market.

One of the very first marketing research studies consisted of an examination of people's

Question 20 options:

	A) phone bills.
	B) food purchases.
	C) newspaper reading habits
	D) garbage.

The Telecommunications Act of 1996 removed the barriers between local and long distance phone companies and cable companies.  All can now offer phone service and cable service should they so wish.

Question 24 options:

	True
	False

Answer 1

18

B) acquire a dominant position in the foreign market.

Partnering with another firm in a strategic alliance and trading valuable resources enables both firms to further develop their products or markets to gain competitive advantage.

20.

C)	newspaper reading habits

The first true instances of market research came about in the 1920s when a man by the name of Daniel Starch developed a theory that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective.

24

TRUE

brought cable fully under the federa rules that had long governed the telephone, radio, and TV industries. congress used it to knock down regulatory barriers, allowing regional phone companies, long distance carriers, and cable companies to enter one another's markets. so cable companies could offer telephone services, while phone compnies could offer internet. owners could operate tv or radio stations in the same market where they owned a cable system