In: Economics
Strategic Alliance
Identify local companies of the country or international companies operating in the country that could be a business partner. These strategic alliances may be suppliers, distributors, sales representatives, or consultants.
Uber Technology is an American online transportation organization which shows more interest to expand its operating across global, so it has tied up with other countries local organization.
Uber Expansion in china
In 2014, Uber tied up with Baidu for Strategic contribution and assistance in Baidu websites as well as search engine it was more useful for Uber to expand it business.
So it has tied up with Guangzhou Automobile Industry Group is a chinese organization in china
December 2015, Uber Service corporation informed to public that it have tied up with Guangzhou Automobile Group chinese business. Both focused to work on Investment, operating activities and do promotion in vehicles to their car -ride based business.
But this week China government announced some more legal requirement has needed from car ride business owners and their car drivers. It may affect uber, because already uber had legal problem in Dubai country last year that was uber car drivers not experienced even they don't have licensed and they were drunk during in the driving as well as they don't obey the traffic rules these are legal issues faced by uber. Now china government also requires some legal documents as compulsory it will create some big head ache for this uber alliance china. How ever Uber china higher official said they will obey the china government rules.
Within two years Uber raised more profits from china.