Strategic Alliance- It is an alliance of two or
more companies to achieve their objectives by using each other's
resources. Entities remain independent in strategic alliance.
Companies want to go global and operate internationally, it has
following advantages and drawbacks-
Advantage of the global strategy- Are as
following:
- Companies that go global achieve growth in the business with
the help of expansion, they also achieve higher revenues and
profits.
- Companies diversify the risk by operating globally, thy invest
into different projects in national as well as international market
that diversify their portfolio and risk.
Drawbacks of the global strategy- Are as
following:
- Companies face issues as they operate in foreign culture,
foreign customers do not adopt them easily, it takes much time to
settle the business in abroad.
- Companies may face foreign exchange and interest rate risk
while operating globally.
- Companies have to pay taxes at different level, i.e. local
level, state level, central level, excise etc.