There are several attributes and features which are required to
be a incorporated by parties involved in a stratigic alliance to be
successful. The main objective of a stratigic alliance is to create
synergy so that goals and objectives are met in a shared manner and
hence there is no conflict of interest.
Below are most important attributes required to build a
successful strategic alliance:
- Clearly
defining Stratigic goals and objects of
Partnership: It is of paramount importance that all
the stakeholders are clear about where the firm wants to go. This
activity needs to bte keeping in mind interests of both the
strategic partners. It will also serve the motive of achiving
organization's vision and mission statements.
- Creating a
culture of mutual trust: An organization culture
where people feel trusted is optimum for any entity to perform well
specially if it is a stratigic alliance. If mutual trust is created
among stakeholders then it becomes very jecteasy for senior
management to clearly put emphasis on firms long term vision.
- Proper
Planning during initail phases : During the initial
phase of forming of a merged entity or a strategic partnership
arrangement proper planning is indispensable. It is not wrong to
say that failing to plan
is planning to fail.
- Development of
proper communication channels: Communication is key
to achieve goals of combined entity and also it prevents conflicts.
Proper communication is of very much importance specially within
employees which come from different cultures.
- Feedback and
control mechanism : Feedback and control mechanism
is a checkpoint and it helps in correcting and aligning back to
what was planned before during period when there are deviations and
uncertainities.
- Sharing:
Sharing of capital, resources, common ethics, values, vision and
objectives help to create a sustainable competetive advantage and
will help the strategic alliance to be successful.