Question

1. Research two or more advertisement and discuss whether they meet ethical standards? Defend your discussion?

*1 Page Answer needed!!

Answer 1

The two advertisements that i wish to consider is that of chips and perfumes.

Potatao chips comes in various flavours in market one of which is from a brand called Lays. Not only children are addicted to this product but also a lot of quite aged people are addicted to it. The advertisement for Lays certainly meets the ethical standards but the point to be considered here is the health issues that these junk foods give rise to. Inspire of the fact that junk foods cause obesity and other health ailments.it is being globally advertised and promoted. People get attracted by the advertisements and start developing a liking for the product. Ethically it is not correct to force an individual to eat something which is hazardous but the advertisements does that because of its business.

The second product are the perfumes. The advertisements for perfumes are very sensual and they are against the moral standards. Everybody watch television, starting from few months old babies to older generation people. The perfumes advertisements always target the youth and hence make it very sensual and provocative. These create a disturbibg thoughts in children and some kids also tend to develop I'll thoughts due to these advertisements. These are against the ethical and moral grounds.

Advertising agencies should have a sense of social responsibility and at the same time convey the message in a convincing manner. This will make them a corporate social responsible organization and at the same time also make them thrive in their business