Question

Mobile and Social Media

Mobile and Social Media have changed marketing but this will also continue to evolve.

Consider the following Social Media platforms for the assignment:

Pinterest

Twitter

Instagram

Google+

Linkedin

YouTube

Snapchat

Reddit

Pick two of the above platforms and complete the following:

Provide a brief description of the platform (how it works, key functions, etc)

User growth over time and key points of evolution

User demographics information

B2C and B2B applications

How can it be used by marketers

Include an example that demonstrates some or all of the above

2. Mobile apps – use an example of how they are used. Discuss the actual application (including the functionality), the demographics of targeted users, and how the business could measure success.

Answer 1

Two platforms:

Twitter and YouTube

Twitter:

Brief descriptions:

Work and Key functions:

Twitter is a global platform and it has the open access which is connected to the world. A follower can follow another and can tweet anything like writing notes, videos etc, which can be viewed by the list of followers assigned in the list. Also among the followers, anyone can retweet any content which the follower feels to retweet.

YouTube:

Brief descriptions:

Work and Key functions:

It works like a broadcasting channel in which a user can post videos which will be available instantly to the global world. A brief description of the video will highlight the basic content of it which helps the viewer to understand properly. The video needs the ample number of subscribers which will help the video to get maximum views and will enrich its trendiness.

In both of the platforms, the user will grow rapidly if the cause of using the social platform seeks for the right purpose and with maximum creativity while targeting for any purpose is the key aspects for growth and evolution of the platforms.

Both the platforms are at the highest point for the purpose of using at demographic sense in business. A business needs to get the analysis of the targeted audiences or the particular population group, from the platform the organization gets to know about the product feasibility in the market or the acceptance of products in the market. These will benefits the organization to increase the sells process in the market and business to customer’s process of selling the products improved a lot in maintaining the dealings. Another factor is the business to business with other organizations by establishing lead generation through the online platform also enriches the height of business growth.      

Marketers post videos or any promotional message in the platforms which reaches to the globe and people get to know about the organization's product and services. The potential audiences are being targeted with the post and many new leads generated in the business. There also remain two advantages one is new implementation obtain from the feedbacks or the comments from the customers, another approach is the correct sense of placing the products will lead the analysis of certain conditions of the demographics which will benefit the organization to rule with the best way to lead the business.

Example: Suppose a new design of the western dress material has launched in the market, the video or a snapshot should be posted on the social platforms. People will show their likes or dislikes which will benefit the organization to make a change and will give the idea to place the product on the market, also to target the mass population who seeks for the particular products.

Mobile app:

It is the instant medium which can be suitably used for the business making purpose. For an example: the app will come up with an advertisement from the organization side which the people who have subscribed or followed them will immediately get the access and it will benefit the organization to target the users within no time and with the increase on number of customers signing up the app will indicate to lead many new customers who will avail the services which will benefit the organization also will fulfill the needs of the customer as the platform will close the gap between the customer and the organization in availing the services as per their choices.