5)
a) Describe how social media differ from traditional commercial
media and how they (social media) redefine and extend the
traditional three-party business model (producer, buyer or
consumer, third parties) of commercial media.
b) Use a social media platform of your own choice to illustrate
ways by which social media redefine and extend the traditional
practices of commercial media and the business models that
commercial media have traditionally used.
Describe how social media differ from traditional commercial
media and how they (social media) redefine and extend the
traditional three-party business model (producer, buyer or
consumer, third parties) of commercial media.
b) Use a social media platform of your own choice to illustrate
ways by which social media redefine and extend the traditional
practices of commercial media and the business models that
commercial media have traditionally used.
a) Describe how social media differ from traditional commercial
media and how they (social media) redefine and extend the
traditional three-party business model (producer, buyer or
consumer, third parties) of commercial media.
b) Use a social media platform of your own choice to illustrate
ways by which social media redefine and extend the traditional
practices of commercial media and the business models that
commercial media have traditionally used.
a) Describe how social media differ from traditional commercial
media and how they (social media) redefine and extend the
traditional three-party business model (producer, buyer or
consumer, third parties) of commercial media. (1000 words)
b) Use a social media platform of your own choice to illustrate
ways by which social media redefine and extend the traditional
practices of commercial media and the business models that
commercial media have traditionally used. (1000 words)
Princ. of Advertising:
What are the ways in which social media have changed consumer
behavior?
What are the different types of social media? How are the
important to a successful advertising campaign?
Old Spice is well known for its use of social media. What tools
could you use to understand how effective a campaign is in social
media? What trends would you look for to determine that you are
reaching the right audience?
Chapter 14
Define consumer satisfaction.
How does it differ from other important consumer behavior
concepts?
List out some possible
postconsumption reactions
Explain the
expectancy/disconfirmation theory. Describe how it explains your
satisfaction or dissatisfaction from a recent consumption
experience.
Define expectations. Describe
the four types of consumer expectations with an example for
each
Define attribution theory.
Explain how the three elements in the attribution theory help in
explaining consumer satisfaction. Using this theory, explain why
you were satisfied or dissatisfied with...