Question

write an essay with topic : advantages and disavantages of social media marketing ( 1500 words)

Answer 1

Social media marketing is nothing but marketing via online where several information and details regarding products ,article ,tools , programmes are shared ,liked and advertised where not so many restrictions are there as so many people easily advertise or post anything that is may or may not be related to us .There are several advantages and disadvantages with the social media marketing .They are

Advantages:- 1) With the globalisation the world has become so small that anyone can see any nook of the world by just sitting in his room .We can explore different platforms such as pharmacy,tourism ,food and beverages ,antique pieces ,weather related advertisements etc .

2) We can easily increase awareness among people about our brands and products by tying up with social media faints like YouTube,face book ,Twitter etc .

3) We can get honest responses from customers regarding the products that helps us fix any problems are there .We can describe the product's features and analyse its functions there itself.

4)We can reach out every individual if we rightly use the search engines globally .

5) the most important thing about social media marketing is that it is cost effective and time saving where we need not to go to everyone and describe the product details ,we can simply put a description on the page .

6) It helps our product achieve strong market base if we can effectively use all tools of promotion by doing different ways of marketing .

7) Coming to trusts and orphanages they can raise funds effortlessly by describing their needs and requirements online .Donations can be generated if the people genuinely feel that it is trustworthy . If the government comes across their advertisements there is a chance of government funding the trust or orphanages.

8)It gives ample opportunities to youngsters who like to work online as typists , content editors , advertisement directors and technicians etc thus reducing the unemployment to one extent .It also inhibits several qualities like management, leadership, decision making etc.

9)More number of followers to our products and services in social media hints out the the brand value in the market making it trustworthy to all people whoever visits our website.

10) It can also help patients if we post information regarding the urgency of blood requirement for patients ,and several medical care services can also be utilised that we don't know via social media.

11) Social media is platform where people can voice out their opinions hence we witnessed the "Me too "movement etc getting large support across different areas.

12) The amount of followers we get to our brands will result in the amount of sales of our products in turn.So having a grip over social media marketing is always a necessity for any barns to enter the market .

13) We have several programmes launched in the past that garnered much public support owing to their social media base .Let's take for example 'Make a wish ' foundation , awareness programmes regarding cancer ,HIV like diseases got so much support from public just because they reached out millions of people .Now people are taking every measure to control or prevent these diseases with the increased awareness .

14) It can lead to more traffic ,more connect with the customers where your loyalty of services will be unveiled to the customers .

15)Every brand enters social media marketing with only aim of gaining publicity and maximum marketing but only some of them like Apple ,Uber ,WhatsApp are succeeding because they are clearly explaining the customers their usage with great strategies of marketing that is the reason why reach out to millions of customers today.

16) we can save our time mostly by social media marketing and the exposure it has make us get acquainted with different products that make us choose the right and suitable one for us.

17) we can continuously monitor and foresee the trends and get updated with social media marketing that helps us get the best products of time.

However social media marketing has several disadvantages too where we encounter several problems .The problems involved in social media marketing can result in serious debates and discussions owing to the amount of their nature.

1) It mainly disconnects people from going to stores and malls where they can have direct interaction with the management .In social media marketing we(customers) can't​have face to face interaction .

2) When a particular customer doesn't like our product he openly writes it down under the 'reviews' section​ which may reduce our sales if other customers take it too seriously .We can't prevent complaints as it results in losing our brand's trust.

3) People need to be trained to do social media advertising if not it may result in serious outcomes .For example if a person is not so good at editing ,and if misinterprets the description then all our customers not even look at our products until we fix them and make an announcement.

4)The problem with social media marketing is the the level of uncertainty as we are unsure of our marketing strategies bring us required sales . We may get or may not get them owing to our publicity .So we can't​ trust social media marketing blindly .So we have concentrate on other forms of Promotions too.

5)It lacks the connection with people .In market we can have bargaining facility ,we can know complete details of the product, we even test it once to make sure the product is good for use .In digital marketing it is not available.

6)There is a threat of unauthenticated information put on the description where we are tend to be decieved . There is also a risk of our falling for spurious goods . Nowadays most of the mobiles, TV sets etc electronic goods are being manipulated where we may tend to buy duplicate products if we blindly follow social media.

7) It is tough to handle the whole social media marketing campaign as we have to come with updated ideas and novel features if not we will fall behind other products .

8) If our social media marketing is ineffective then it will be really difficult to maintain it owing to less sales and he high rates of maintenance.

9) Maintenance of data acquires is an uphill task as we have keep note on every particular advice , suggestions and remarks given by customers and act accordingly.

10)we shouldn't fall prey to the exposure and marketing of competitive world as open information is available to one and all there will be a risk of copying it.

11)Continuous designing and developing of website is mandatory for the better selling of products and to survive the market competition.

12) Breach of security is the main concern of social media marketing where our profiles are prone to be checked and monitored by unknown people there by resulting in breach of privacy of a common individual.

13)Some brands do not offer insurance services to customers if they buy the products online which can decrease their customers.

14) social media advertising comes up with different advertisements that may not go well with some section of customers .For example if an a fairness cream advertisement is posted it may offend the blacks as beauty doesn't lie in colour .If we post an advertisement in which a Muslim woman is not wearing a burkha then it raises communal feelings in Muslims , so there are several risks involved in it where we have to keep note of every section before making an advertisement.

This is how today's social media marketing is being run in the world .Thank you.