Question

Identify factors that are associated with recruitment and retention of nurses in the workplace. Utilize the websites or articles that have been previously listed, or do your own search regarding recruitment and retention strategies. Please list your references at the bottom of the post.

Discuss three interventions that you would initiate to promote the recruitment and/or retention of nurses in you facility.

How do you view the image of nursing? What would be some marketing strategies to promote the positive image of nursing?

Answer 1

Factors associated to recruitment of healthcare workers can be divided as for rural workers and developing areas
The major reviews that focus on both recruitment and retention presents lots of factors such as set of personal, professional, social and financial factors which influences to attract health care personnel's from rural and remote areas.

# Personal factors that can be considered as key factors are mostly related to the health worker’s background .:
1. Career opportunities for either the spouse or partner are also an influent factor.
2. The slower, more relaxed lifestyle that rural community offers is also a powerful incentive that could attract healthcare professionals.
# Professional factors-
1. The mode of practice
2. The high workload.
3. A lack of staff backfill and the availability of equipmen.
4. The career opportunity or appropriate professional development is identified among the first factors of importance in attracting healthcare professionals in rural area.
# Other factors identified include professional and peer support and greater responsibility and personal autonomy in rural practice.
# Social or environmental factors -
1. A rural lifestyle that encompasses relaxed and friendly working environment.
2. Social entertainment facilities in rural and remote area.
3. Geographical location of positions, and a perception of closer relationships between health professionals and their rural community.
# Financial factors-
1. Loan repayment
2. Need of health insurance and income potential
3. Staff accommodation
4. Schools and qualified teachers.
5. Transport facility.
6. Organisational arrangement
7. Management support
8. High-risk work environment and availability of equipment
9. Appreciation by managers and colleagues
10. Appreciation by community and a stable job
11. The development of opportunities and financial incentive

In such cases following are some effective strategies to recruit and retain healthcare professionals:
1. Successful recruitment in developing countries is supported by improved employment opportunities and/or career prospects
2. Higher income, better living conditions or a more stimulating environmen with respect to retention
3. Working and living conditions, opportunities of career advancement and financial incentives have a strong influence on retention in low-income countrie.
4. Rural upbringing also may increases chances of healthcare professionals returning to practice in rural communities.
5. Training for rural practice is critically important in the context of alleviating serious shortages of health professionals in rural areas. This strategy supports rural background and the desire of adventure.
6. Financial mechanisms including scholarships, loan repayment schemes and higher salaries for individuals working in the public health sector as well as rural allowances.
7. Further retention grants can be introduced in some cases.

Strategies to improve the image of nursing :

1. Educate the nurses for professional development

2. Personality development skill can be imparted for existing workers which will automatically create a positive image in society.

3. Campaigning can be utilized as one way of positive imaging .

4. Social figure and status symbol personnel's can be directed as source of positive imaging .

5. Service should be standards and till the satisfact ion of patients it will result as one way of improvement in image of nursing.

6. Awareness regarding nursing profession to be created by means of digital branding and social networking it will reflect in positive imaging for the profession.