In: Economics
Does social media play a role in advertising? If so, what role does it play?
In today’s world, social media plays a very vital role in spreading awareness about anything and everything. News can be spread from one end of the world to another end within a span of few minutes. And it’s not just youth which is engaged in social media but the older generation too. Infact, lately, they have been showing more interest in using the same. In a world where people start and put an end to their days using social media, it becomes very important for advertisers to make utmost use of this platform. It’s cost effective and covers broader populatio. Digital marketing is the world that should be used. Digital marketing is getting popular than ever in recent times for the same reasons.