Question

What role does the executional framework play in advertising design?

Answer 1

Role:-

For influencing the attitude of the viewers, marketers design advertisements to transmit messages across a variety of outlets accessible in media advertising. The Executional framework determines the process in which advertisements are going to present. Through the Executional framework, the marketers can do the correct analysis of the market and can accumulate effective information to deliver the message properly. The Executional framework plays a vital role in the advertising campaigns for unique selling position as any product, business, and service require the preemptive strategy for such purpose. It helps the organization to stand one step forward than the competitors. It is the method through which audiences get aware and can be motivated to believe for taking any form of action. Thus, the Executional framework makes the structure of the advertising influential by transmitting messages that help the marketers to design the framework for developing a product unique selling position. Also, to create the aspiration towards goods and services that motivates audiences to purchase products.