Question

What role do social capital and influence play in online communities?

2. Where does social media marketing planning fit into an organization’s overall planning framework?

3. What are the phases of social media marketing maturity? How does social media marketing change for companies as they shift from the trial phase to the transition phase and eventually move into the strategic phase?

4. What are the steps in social media marketing strategic planning?

5. What forms of paid media can be used in social communities? Why is paid media important to social media marketers?

6. What is the role of social publishing in social media marketing? How do social media marketers utilize search engine optimization and social media optimization to meet marketing objectives?

7. How can social content be promoted? What role do social news and social bookmarking sites play in content promotion?

Answer 1

1) The social capital role in online communities is guided by common languages, the bonding and the network intensity and density.

Role :

Establishment of deep root relationship with the customers.

Enhancing customer experience through better feedback.

Effectively communicating the product, service or cause.

2) Nowadays social media marketing has become a vital aspect of every organisation as the customer base is mostly concentrated in these areas. With the help of its social capital, the organisation can easily reach out to its ultimate consumer.

As the target audience is more precise and not scattered and so the advertisement can be served in the more personal form

4)

Steps:

A) set objective

B). Analysing situation and developing a suitable course of action.

C) Study about competitor and clients needs.

D) create a social media calendar to keep up with your promotion activity.

E) Frame a plan for social media marketing.

F) Evaluate your plan and make adjustment as per requirement.

7) Social content should be promoted keeping in mind the ongoing trend i.e. analysing the customer requirement or interest and delivering the content as per that.

Example: suppose there is an ongoing trend of kiki challenge throughout the world so if there is the business of merchandise then they can print KIKI in their t-shirt. This makes the good more trendy and acceptable.