Question

MMBC -

1. Conduct S.W.O.T. Analysis for Tele-ICU.

2. Analyze how Tele-ICU might impact the marketing of your organization.

3. Recommend strategies to maximize opportunities and overcome threats.

Answer 1

Below the SWOT analysis for tele-ICU:

Strength: It helps in disease management like taking acute intervention. it helps in population management. it can it strategy to monitor multiple patients at the same time. It can also help to support invidual special need if any. it helps in appropriate staff allocation to meet the basic need of individual patient. It saves lives in the emergency situations, while there is no time to take the patient at a hospital. This system is useful for the patients residing in inaccessible areas or isolated regions. Patients can receive clinical healthcare from their home without arduous travel to the hospital

Weakness: The cost of tele-ICU may be very high. The hamper the humn interation between Healthcare proessional and patient. It require tough legal regulation. confidential medical information can be leaked through faulty electronic system.

Opportunity: The future prospect of tele-ICU is vey big. With the new emerging technology every day the cost of tele-ICU will reduce. The patient survival rate will increase significantly.

Threat: Faulty electronic system can result in misinterpretation of data. Sometimes tele-ICU physicians tend to make poor care decisions leading to medication errors if they lack patient-related information.

Tele-ICU may hamper the marketing of the organization. When most critical provided by the hospital is available remotely. It will always time and money saving which will impact the marketing of Hospitals.

Not every payor or patient is availing the tele-ICU, may be due to lack or awareness of the benefit or may be availability of other electronic devices (like mobile). So it would be better if the awareness can spread widely about the benefits of tele-ICU. Moreover we need have special training for the healthcare staff to interprete the correct data which will help to have a better therapy decesion