Question

analyze how is branding affected in the worldwide global marketing

Answer 1

-->Firstly, Branding means an act of marketing a product or service under the same name in multiple countries, with similar and centrally coordinated marketing strategies.

-->generally companies do benefit from global branding through the economies of scale. That is, companies can use the exact same advertising strategy worldwide using the same images, celebrities, and even advertising firms. Companies might need to use local advertising firms to translate the message in countries that speak languages other than the nation from where the brand originates. But otherwise, the brand, including the message and personalities used to promote it, remain the same.Well known examples include--Amazon, Samsung, Apple etc.

--> Some of the benefits of global branding and marketing include:- Firstly, global marketing allows a growing company to share improvements in its branded products with a wider, even worldwide audience, there by improving effectiveness of products and services ; Secondly, branding creates competitive advantage for companies.Creating a global branding and marketing strategies allows a company to adapt, and change, as needed based on consumer demands and marketplace trends, including global market finally,it also increases customer awareness of a company.