Question

1. What is the meaning of Integrated Marketing Communications? (IMC)

2. What might be some of the problems a marketer would encounter with IMC in international marketing?

3. How can advertisers overcome the problems of literacy in their foreign markets as it relates to integrated marketing communications?

4. What would be the importance of feedback from marketing communications in foreign countries?

Answer 1

1. Integrated Marketing Communications is a simple concept. It ensures that all forms of communications and messages are carefully linked together. At its most basic level, Integrated Marketing Communications, or IMC, as we'll call it, means integrating all the promotional tools, so that they work together in harmony.

2.

• Generating Traffic and Leads
• Providing ROI for Your Marketing Activities
• Securing Enough Budget
• Identifying the Right Technologies for Your Needs
• Managing Your Website
• Targeting Content for an International Audience
• Training Your Team
• Hiring Top Talent

3. By ensuring that messages can be understood through its visuality rather than text. Using signs, colors, music and such to produce a feeling or sensation that helps the customer to understand, despite its capability of reading

4.

Marketing communication helps move products, services, and ideas from manufacturers to end users and builds and maintains relationships with customers, prospects, and other important stakeholders in the company. Advertising and sales promotion will continue to play important roles in marketing communication mix.