Question

Situation Analysis on American Eagle Outfitters – Conduct an online marketing SWOT that highlights the following (who are the digital customers, analyze the competitors, assess the company’s digital channels landscape

Answer 1

American Eagle Outfitters is also known from the other name such as American Eagle. It is basically clothing and lifestyle brand in America. Various type of accessories are also there. The Company target to serve every person lifestyle and sccessories such as men, women as well as older age group people also.

The following are the strategies of digital marketing-

1- Digital marketing campaign should be done so wisely that most of the people should get attract towards the brand product etc.

2- Proper and daily updates are very crucial part of digital marketing, The company should get updated from various new fashions and update there product on digital platform regularly.

3- After sale service should be given to the customer if he/she is purchasing product from digital market.

The company knows the group of persons to whoom they are targeting for there products and the digital customer of American Eagle are the youth who are active on the social media platform and they are consider to be the main customer of there brand.

GAP, forever 21, H& M etc are the main competitors of American Eagle outfitters.