Case Study 5–5 All in a Day’s Work

Sarah Goodman, senior manager of network development for Holy Managed Care Company, looked over her calendar for the day and sighed deeply. It seemed as if there would be no time at all to work on the project she’d been putting off for most of the week. Circumstances seemed to be such that she simply didn’t have any control over her own time anymore.

Well, first things first, she determined. At 9:00 she was due at a meeting of senior managers who were involved in trying to devise a strategy for counteracting a threatened unionization drive by the company’s nonexempt employees. As Sarah thought about the people working for her, she began to wonder exactly what they wanted. They had a pleasant working space, good benefits package, and secure employment. She heard the laughter and chatter drifting into her office as people came into work and thought what a pleasant and congenial group they were. What more could they want?

Then at 10:30 there was another meeting. This one could be very exciting! In six months Sarah’s office was scheduled to be moved to a new industrial park on the west side of town. The plans she’d seen so far had all kinds of great perks for employees: on-site day-care center, fitness center, ample parking, great facilities for training. The company was certainly spending a lot of money on this new site. Sarah certainly hoped it would help increase productivity; it certainly would make the employees happier
and make recruitment easier.

She’d have to hurry to her lunch meeting with the adviser for the MHA program at Saint Thomas University. Sarah had decided as a part of her New Year’s resolution that she was finally going to begin her graduate degree. She felt she was simply stagnating in her job and, after looking around at positions in her company that looked interesting, she realized she needed a graduate degree if she were going to progress. The only problem was that she wasn’t sure how enthusiastic Richard, her husband, would be about the whole idea. And her mother certainly wouldn’t be happy! The hints about grandchildren had become an outright discussion over the holidays.

Discuss the various motivation theories reflected in this case study.

These include:

Maslow's Hierarchy of Needs Theory

Alderfer's ERG Theory

Herzberg's Two-Factor Theory

Hackman and Oldham's Job Design Theory

McClelland's Three-Needs Theory

Discuss an attitude you had about a group of people prior to having direct contact with them. Describe the process you went through. How long did it take you to change your mind? Did you have any feelings about your former attitudes?

What was the primary financial advantage that Caribbean and Latin American sugar plantations had over competing regions such as Europe and the Middle East?

Discuss the two major divisions of the nervous system (central & peripheral). What is included in the central nervous system?

Many stories, whether from the oral tradition of the past, literary works of fiction or nonfiction from any time period, or current blockbuster movies follow the story of a Hero/Heroine.  The story usually presents challenges faced by the individual with the idea that overcoming adversity defines them as hero/heroine and perhaps persuades us to think differently.

Please write 8-10 sentences about an individual, real or fictional, that YOU feel is a Hero/Heroine in some way.  Why are they heroic, what about them do you like, do they inspire you in some way?

Do you feel that we as humans share a universal desire for a Hero/Heroine?

One of the earliest crimes under English common law was larceny. Today, larcenies much the same as it was under English common law. What are the elements of larceny under modern statutes? Today, we have a new law called identity theft. What are the elements for identity theft how do they differ from the elements of larceny?

Describe how Xavier manipulates the independent variable and the moderating variable in this study.

The moderating effect of involvement in product placement effectiveness

Xavier Gonzalez Garcia is a Business Administration student at a big, reputable university in England. Xavier loves to play soccer and tennis, he very much enjoys listening to music (he is a big fan of Muse), and he is fond of watching movies. He is a student with excellent research skills as evidenced by his academic record and the quality of his bachelor thesis.

The topic of Xaviers bachelor thesis was “product placement”. Product placement has been defined as the marketing practice in which a firm pays to have its branded product included in entertainment media, such as video games, movies, and television programs. This relatively new form of marketing took off in 1982 with the movie E.T., in which the alien is offered a piece of Reeses Pieces. Since then the number of product placements has increased rapidly.

After having spent the summer in his home country Spain Xavier has just started with his first year as a master student. During his holiday he has read more research papers on product placement which have further fueled his interest in this topic. Based on these papers and several discussions with his former bachelor thesis supervisor, dr. Casey Finneran, Xavier has decided to take on further empirical research into this issue. He has already discussed a research proposal and the theoretical background of his study with dr. Finneran, who has agreed to help him with this study. Now, he is ready to discuss the design of his study. Because he wants to establish causal connections between the variables in his study and because he wants to control for extraneous factors, Xavier has decided to set up an experiment. He has handed in the following outline for an experiment.

Introduction

Many researchers in the marketing field have examined the effect of product placements on memory, attitudes, and behavior. These studies have shown that product placements affect brand recall, brand recognition, and consumers attitudes toward the brand. The current study aims to investigate the moderating role of product involvement on the effects of visual and auditory product placements on brand preferences. The results of this study build on prevailing knowledge in marketing and help marketing practitioners who want to place their product in a movie, television program, or video game to decide whether they should do this visually or auditory.

Research question
How does involvement influence the effect of auditory and visual product placement on brand choice?

Hypotheses
Hypothesis 1: Auditory product placements are more effective for high involvement products than for low involvement products.
Hypothesis 2: Visual product placements are more effective for low involvement products than for high involvement products.
Method
Participants. The sample will consist of 80 to 100 university students. The participants are divided into four groups, with 20-25 students per group. They are randomly assigned to one of the experimental conditions. Participants age is measured in terms of years, and gender is measured as 0 and 1 where 0 is male and 1 is female.
Design. The study has a 2 (visual versus auditory product placement) x 2 (high versus low product involvement) experimental design. Participants are told a cover story; they are told that the goal of this study is to evaluate whether brand choice depends on the mood people are in. They are informed that mood is manipulated by a video clip, which will be either funny or sad.
Manipulations and manipulation check. Four short movies have been selected for the experiment, with four types of product placements. Each participant will only see one of these movies. One of the following movies will be shown to the participants of the study: (1) visual product placement of a low involvement product (a candy bar); (2) visual product placement of a high involvement product (sneakers); (3) auditory product placement of a low involvement product (a candy bar); and (4) an auditory product placement of a high involvement product (sneakers). The short movies will all come from episodes of the television show Seinfeld. To ensure that the involvement manipulations (candy bars versus sneakers) elicit the intended amount of involvement, this manipulation was carefully pre-tested with a separate sample of 77 respondents. Whats more, a manipulation check of involvement is also included in the study. Involvement is measured with a 7-point, multi-item scale adapted from Zaichkowski (1985). The scale is introduced with the following question: “How involved are you with this brand?.”
Control variable. Because the product placements in the four video clips differ in terms of prominence, we will control for band prominence. Prominent placements are those in which the product is made highly visible by virtue of size or position on the screen or its centrality to the action in the scene. Subtle placements are those in which the brand is not shown prominently, for instance, small in size, a background prop outside the main field of visual focus, lost in an array of multiple products or objects, or low time of exposure (Gupta and Lord, 1998). Following Gupta and Lord, brand prominence is measured with a 7-point, multi-item scale.
Dependent variable. Brand preference is measured by providing the respondents with a shopping list. The shopping list mentions twelve product categories (including those under study) and the participants are asked to pick one of the brands from each product category. They are instructed to act like they will need an item from each product category in the near future.
Discuss the principles of control and manipulation.
Describe how Xavier manipulates the independent variable and the moderating variable in this study.
Although Xavier has pretested the manipulation of product involvement, he has also included a manipulation check for involvement in his study. Why would he have done that?

You have just found out that the candy bar that features in the Seinfeld episode is very popular among women (92% of the consumers of this specific candy bar are women) but not among men. Hence, you suspect that gender is a nuisance factor in this study.

Based on the afore-mentioned research finding, please provide a detailed explanation of why and how gender might affect the results of the study if Xavier would not control for gender?
Explain (in detail) three possible ways in which Xavier can control for gender in this study.
Discuss the type of experimental design that Xavier is using.
Which factors affect the internal validity of Xaviers study given the experimental design he is using? Please provide justification.
Are the findings of this study generalizable to other settings. In other words, how do you justify the external validity of this study?
Xavier has indicated that he wants to give the participants a cover story. What could be the purpose of this cover story?
Do you believe that telling a cover story is ethical or not

Political Thought

For this discussion, please identify and discuss two of the major differences between Marxism and Capitalism. In your discussion, provide specific examples of how each are implemented or used today (cite your sources as necessary).

In our discussion of Newell's article on privacy we emphasized the types of privacy she listed (such as solitude). What types of privacy were mentioned in the article? Define each and explain how each is related to the concepts of choice and control. How do Evans and Cohen define stress? According to Evans and Cohen's article on stress, what effect would possessing these different types of privacy have on our experience of stress? Justify your answer.

Subject:EC230/EEC2225 Section 1 Guiding children's behavior. But I chose psychology to be easy. I need this answer by today.

Throughout this course, you've had the opportunity to learn about many concepts regarding guiding children's behavior.

Some of them include: Differences between guidance, discipline, punishment, and consequences Levels of Mistaken Behavior Rewards vs. Punishment Encouragement vs. Praise Behavior Guidance Behaviorist and Constructivist Theories The use of Timeouts Treating Children with Respect Building Positive Relationships

In a 2-3 page paper, written in APA format using proper grammar and spelling, address the following: Choose two (2) concepts from the course that you feel are the most important for an early childhood professional to understand and explain why. You may select from the list above or offer concepts not presented in the list. Explain how you can incorporate your two (2) chosen concepts into your work as an Early Childhood Professional. For each concept, describe a lesson or activity you could use with the children in your care. You can even create a game if you'd like. Be creative! Go back through this course and analyze the resources (videos, readings, and lectures).

Choose two (2) which resonated with you the most and that you will share with colleagues and/or parents. For each resource chosen, explain why it resonated with you and how you will use it with your colleagues and/or parents of children in your care.

please i need this as so as possible.

We think of the “traditional family” as husband, wife, and two kids, with the wife staying home to raise the kids. Yet, this family pattern has not been the norm for most societies or for most of U.S. history. Why do we call this the traditional family? What benefits and costs are associated with this type of family?

please at least 200 words response

Consider this case. Jack, a Ph.D. in biochemistry, has trouble finding a job in his field. He ends up taking a job as a gas station attendant just to make ends meet. But his family is large and they barely scrape by. A friend of his from college tells him about a new position opening up at some east coast company. He would be perfect for the position. However, he would be doing research that contributes to biological weapons. Jack was an activist against biological warfare in college. His friend argues that he should take the job anyway since someone else will take it if he doesn't. The weapons will be made whether he participates or not. But if he participates then he can take care of his family. Moreover, his friend tells him, the only other candidate is a man without a family and who already has a well-paying job.

What, according to utilitarianism, should Jack do? Explain and justify your answer.

What would a Kantian say Jack should do and why? Explain and justify your answer.

Most crimes involve victims however, there are crimes that are victimless according to the definition. Please explain why they are victimless, provide at least three examples of victimless crimes in the elements for those crimes.